Stories of Watch Brands and Iconic Models

Horvox is a watch magazine about where watch brands come from and how iconic models were born. We check every fact against brand archives, museums and the watch press.

Latest Stories

Recently published watch stories

G-Shock History: The Story of the Unbreakable Watch
Casio5 min read

G-Shock History: The Story of the Unbreakable Watch

G-Shock began with a Casio engineer who wanted a watch that would not break when dropped. 200 prototypes, a rubber ball and 100 million watches later, here is the story.

Where Is Omega From? Swiss Since 1848
Omega5 min read

Where Is Omega From? Swiss Since 1848

Omega was founded in 1848 in La Chaux-de-Fonds, Switzerland, has been based in Biel/Bienne since 1880 and belongs to the Swatch Group. Who owns Omega and what does the name mean? Read on.

Where Is Hamilton From? From America to Switzerland
Hamilton4 min read

Where Is Hamilton From? From America to Switzerland

Hamilton was founded in 1892 in Lancaster, Pennsylvania, and is made in Switzerland today as part of the Swatch Group. Is Hamilton American or Swiss? Read on.

Rolex Daytona History: The Legendary Chronograph
Rolex6 min read

Rolex Daytona History: The Legendary Chronograph

How did the Rolex Daytona become one of the most searched watches in the world? Paul Newman, the Zenith movement, key references and the Daytona of today.

Rolex Submariner vs Omega Seamaster: Which to Buy?
Rolex7 min read

Rolex Submariner vs Omega Seamaster: Which to Buy?

Rolex Submariner Date vs Omega Seamaster Diver 300M: we put two iconic dive watches side by side on case, movement, accuracy, design, price and value.

Citizen Caliber 0100: Accurate to ±1 Second a Year
Citizen5 min read

Citizen Caliber 0100: Accurate to ±1 Second a Year

The Citizen Caliber 0100 runs on light and drifts by only ±1 second a year. How its 8.4 MHz crystal and temperature correction work, plus the first models.

Prestigious Brands

Discover the world's most valuable watch brands